Enroll today in the MoCo Made Step-Up and Thrive Workshop Series, where business owners learn sales strategy and pitching, knowing your target audience, and product pricing and financials. Participants get the opportunity to participate in the MoCo Eats Showcase as a featured speaker to highlight their business. Best of all, the food council is proud to offer these opportunities FREE to MoCo Made businesses. Register here for the 2025 MoCo Made program. All workshops in the series will be led by Cureate, a unique food and beverage business partner who understands the industry, and has guided 400+ businesses on their journey to success.
Free to MoCo Made businesses. Generously sponsored by the MoCo Made program.
MoCo Made’s Step-Up and Thrive Workshop Series
Step up and thrive in 2025!
Workshop One: Customer Persona, led by Stacey Simmons, Creative Director, Cureate.
Thursday, January 30th, 1:00pm-2:30pm (virtual)
Food & beverage entrepreneurs will learn to explore who their target customer person is, and why it’s so important to define a target group. Entrepreneurs will imagine that they are speaking directly to that person and begin asking questions like ‘Who is that person?’ ‘Why is this person more likely to buy my product than someone else?’ ‘Where can you find that person?’
Register here.
Workshop Two: Sales Strategy & Pitching
Wednesday, February 26, 2025 Wednesday, February 26⋅10:00 – 11:30am
Food & beverage entrepreneurs will learn how to create an effective sales sheet and sales strategy in attracting wholesale buyers. Additionally, participating businesses will learn how to pitch themselves in front of prospective buyers or potential funders.
Registration here
Workshop Three: Product Pricing & Financials
Tuesday, March 11, 2025 (virtual)
Figuring out your food costs when you are starting or growing a wholesale program is one of the most challenging and most important aspects of running a business. In this workshop, we’ll explore how to price your product, discuss key factors in bookkeeping, and learn different financing options to achieve your goals.
Registration link: Coming soon!
Finale: “Seal the Deal” Panel Discussion at the MoCo Eats Showcase
Monday, March 31, 2025 (in-person)
Participants in the MoCo Made Step-Up Series will get the opportunity to participate in the MoCo Eats Showcase as a featured speaker to highlight their business. (Register to be a vendor at the MoCo Eats Showcase here)
Please reach out if you have any questions! We hope you will join us.